Promotional offers, product announcements, discount codes, and moreĪccount or order updates, order delivery alerts, meeting reminders etc. In contrast, WhatsApp Business API allows businesses to have a WhatsApp Official Business Account (OBA), showing the business name instead of the business phone number, displayed even if the customer has not saved the business’s phone number.Ĭategory of business-initiated conversation When using the WhatsApp Business App to contact customers, only the phone number will be displayed. The possibilities are endless! Businesses can integrate the WhatsApp Business API with platforms like SleekFlow to access more functions and increase workflow efficiency.Īs we work through these 7 advantages of WhatsApp Business API, the benefits of WhatsApp Business API will be as clear as day. What can you do with the WhatsApp Business API? To understand each of the distinct features in-depth, read on. The differences, at one glance, can be summarized as shown in the table above. *Third-party WhatsApp Business API providers are no longer available since June 2022 in accordance with Meta's policy change. WhatsApp Business API / WhatsApp Business Platformĭownload from Apple App Store / Google Play Store What about WhatsApp Cloud API? Learn more about what it is from our blog guide. Other than the security and reliability it brings to both businesses and customers, WhatsApp API offers a wide range of additional features, including quick replies, chatbots, multiple logins, mass broadcasting, personalized messages, and many more to help businesses sell better online. Great things come with a price, and indeed, WhatsApp Business API charges conversation fees, but the conversions will speak for its worth. While the WhatsApp Business App supports small businesses with basic functions such as business profiles, auto replies, labels, and more, the options are rather limited, especially for those dealing with a greater number of clients and daily inquiries. In overly simplified terms, WhatsApp Business API can be explained as an upgraded version of the WhatsApp Business App. WhatsApp Business API, also known as WhatsApp Business Platform, is a tool specially designed for businesses to power communication with customers all across the globe safely and effectively. There are many other things you can do with the WhatsApp Business API, such as utilizing WhatsApp links that make it easier for customers to contact your business and also incorporating a WhatsApp Manager to better manage the surge in conversations!Įager to try? Let's get started! What is WhatsApp Business API? With this powerful tool, your business can then streamline communication using functions like automated replies, WhatsApp broadcasting, chatbots, and interactive messages like WhatsApp buttons.
Whatsapp business messaging software#
Similarly, that’s what the WhatsApp Business API does! In order to use the WhatsApp API, businesses will need to choose a provider and integrate it with software to fully unlock its function. The critical missing link here is the waiter – also known as the API – who will communicate your order to the kitchen and deliver the food back to you. The kitchen at the back is in charge of preparing all food orders. It refers to a software intermediary that allows two applications to communicate with each other.įor example, you’re at a restaurant and you are deciding what to eat by looking at the menu. API stands for Application Programming Interface. Here’s the essential guide to the WhatsApp Business API you’ve all been waiting for! “What is an API?” you might ask.
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